I have decided to start researching into music videos to see what type of video I would like to do myself and what sort of genre I want to look at.
JLS - Hottest girl in the world
This music video starts off with the four singers in darkness which light builds up. It has them singing and dancing but then refers to what they are singing to. As they are singing about 'the hottest girl in the world' they sing to various different girls. The background is always plain but flashes from white to black. One minute there are girls in the shot and then it flashes to just them singing. It then puts the dancing and the girl moving into slow motion with a background of falling sparkles all behind her. It ends with one of the singers throwing his hat at the camera which puts the last shot as darkness. There are lots of different shots used such as over head shots, close ups, mid shots etc. I like hoiw a variety of shots are used. I like the idea of parts of them singing and then where it refers to what they are talking about. I also may use the idea of the light coming in and showing them and ending in darkness.
Ellie Goulding - Anything could happen
This video starts with waves crashing against rocks with the artist standing on the beach. it then flashes to her in a car and then back to the waves and rocks on the beach. Shes laying on a rock on the beach singing the song. It uses close ups on her face and then long shots and shots of the waves and rocks again. There are then further shots of her standing on the beach with silver balls all over the ground. This carries on like so throughout the video with other shots of her and other strange people etc. She uses a wide range of camera shots to convey different feelings and emotions such as close ups of her face to show her emotion and mid/long shots to show the area she is in etc. I think she is trying to convey the point of anything can happen. I like the fact that she is using a story but performing at the same time.
Conor Maynard ft Ne-yo - Turn around
The music video starts with a close up of the artists face with what looks like wind behind him. It then shows what looks like a lift coming from the sky, it then flashes to his face and a girls face and then to buildings and a street with him standing in it. This then keeps flashing through all of these. It then reveals he in in the what seems like a lift with the girl. It then shows him singing and performing the song in the street, which then carries on flashing between all of the different settings etc. It then shows the other artist in the street which he then starts singing, it flashes between him and the previous scenes of Conor Maynard. It then shows the first artist on the top of a train with the girl and then what looks like falling from the sky. this then carries on with the both of them singing together. It swaps between close ups and mid shots to convey set the scene and the emotions going on within the scene. I like the idea of flashing between the different shots and scenes of the artist. I think that it conveys the different feelings throughout the song and think I may use the same sort of concept in my music video.
